Of course price is important, no one wants to pay more than they need to for anything. However, when it comes to driving lessons it's far more important that you find a good Instructor, not just a cheap one. If an Instructor is cheap, they’re cheap for a reason – no one recommends them! With a good Instructor you will need fewer lessons, have a greater chance of passing first-time, and far, far more importantly, be a safer driver after you pass.
"When it comes to driving lessons, cheap always works out expensive"